Have you ever heard of the startup GoJob? GoJob is a leading marketplace for temporary workers. They offer temporary assignments to a pool of 50,000 temporary workers throughout France. Their mission is clear: offer a job with a decent living wage, social benefits and a real opportunity to progress to anyone who wants to work, whatever their age, gender, social background, past experience or qualifications.
To make this dream come true, they count on Sylvain, who leads the GoJob foundation, a significant shareholder of GoJob. After a long career working for social businesses across the world, including a few years working closely with Muhammad Yunus, Sylvain settled down in France to structure the foundation and address 4 major challenges:
1. Attract motivated jobless people who are under the radar. GoJob leverages social media and digital strategies, which are rarely used by traditional temp agencies, to attract GoJobbers to the platform. They are also co-developing with Polytechnique an AI solution to better assess the motivation and skills of unemployed people and match them with assignments.
2. Make sure they find a job fast. Sylvain’s motto is “Work First”. The first step to getting people back into society is to give them a job fast (e.g. refugees…). They created the GoJob Factory, which trains groups of 12-15 people with 2-3 months of intensive soft & hard skills training before placing them on 1-year contracts with partner companies.
3. Offer frequent training and career progression. This is an important factor to retain GoJobbers on the platform and get them better working conditions. However, the challenge is scale. They are currently exploring how digital tools can be better leveraged for soft and hard skills training. Micro e-learning formats are one promising alternative.
4. Encourage CEOs & corporate leaders to be more inclusive. Many corporate leaders want their company to be more inclusive but do not know how. Sylvain contributed to the launch of the Inclusion Campus. Supported by inspiring leaders such as Emmanuel Faber and Jean-Dominique Senard (then CEOs of Danone and Renault), it brings together classes of 20 executives for 6 months to work on concrete inclusion plans for their companies. The Campus aims to train over 3,000 executives over 3 years.
When someone has been unemployed for a while, they have around a 20% chance of finding a job within the next year. With GoJob, that ratio rises to 50%. Moreover, 80% of GoJobbers were unemployed before becoming temporary workers, and 50% did not have the baccalauréat (high school diploma). After 3 months at GoJob, 20% found a permanent or fixed-term contract (CDI / CDD) and 55% were still working or in training with GoJob.
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