Hi everyone,👋

Do you know Bob? 👋Bob is the CEO👨‍⚖️ of Safaricom🛰️, the largest company🏨 in East Africa. I met Bob in Nairobi🇰🇪 to discuss purpose💫, transparency & corruption. He is not only one of the most successful🚀 leaders in Kenya, but also an inspiring activist capitalist. For him, corruption is currently rampant💥 &, in the corporate world, it sets a bad example. Some business leaders😠 do not have the right compass, and success is frequently measured by how many farms🏡 and how many cars🚗 you own… In many ways, bad examples have been set for the younger generations. One of his first actions💡 as CEO was to bring more transparency by disclosing his net assets and income💰. The first year, nobody followed except a close friend👬. Sometimes doing the right thing requires a lot of 💫moral courage💫, even if there is a personal cost. However, those moves create change, and change drives progress. A few years back, there was no law against bribery in the private sector in Kenya. After a hard fight💥 for regulatory⚖️ change, Bob proposed a law📝 which has now been enacted. He said: “As CEO of the wealthiest company in the country, if we wanted to play the stupid corruption game🎲, we could afford to bribe more than anyone else. But the minute🕐 we get into that game, every small business in this country will have a bad future. I have to stand firm! I have zero tolerance for corruption”.

👉As a role model for the new generation, Bob advocates the 3 Ps: 🌠PURPOSE, 🌠PEOPLE and 🌠PROFIT. “The first thing to do is find your purpose, then find the right people around you, and finally focus on profit, otherwise you will not be able to afford all of that.” Do you know people like Bob?

Safaricom has been ranked Africa’s Best Employer by Forbes.

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